Unit 2, Merlin Road, Lynx Trading Estate, Yeovil, BA20 2GZ
MON-WED: 9-5:30  |  THURS: Closed  |  FRI-SAT: 9-5:30  |  SUN: Closed

Why buy from Rock and Road?


We love the feeling of riding great bicycles that work as they were designed, and we want you to share that same feeling. We also believe that it’s better to shop local if you can.  Shop local, support local.

We employ staff who possess pride and who listen and will use care, attention and expertise to get things just how they need to be. We will advise when it might be appropriate to upgrade certain components to give you better reliability or performance. We carry out first class servicing and repairs and we sell great bicycles and riding equipment.

We’ll help you select the right type of bike, as well as the correct size — factors often ignored by some stores. We keep bikes for men, women, and children in stock all the time. We sell great quality bikes to suit many budgets, so we should be able to find you the right bike, and the right price.

You may also wish to spread the cost of your new bicycle purchase, so we offer Bicycle Finance and Interest-Free Credit from V12. This option might also allow you to go up a level or two for component specification or to make significant upgrades e.g. wheels.

Rock & Road Limited is registered in England and Wales 06451947. Registered office: Timberly, South Street, Axminster, Devon, EX13 5AD. Rock & Road Limited acts as a credit broker and offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance, and Hitachi Capital. Rock & Road Limited is authorised and regulated by the Financial Conduct Authority. Our registration number is 630904. Credit provided subject to age and status.

Click here to learn more about the bike finance we offer.

Click the link below if you would like to be added to our mailing list to receive occasional emails with current offers and for our most up to date news!We do not overuse this, so rest assured you will not be bombarded. There is an unsubscribe facility in any emails we send if required.

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Buying a new bike

If you are in the market for a new bicycle, we offer honest, friendly advice which will help you choose a bicycle based on your intended use. We also offer the option to spread to cost of a new bicycle with bicycle finance. Terms & conditions apply. Credit is only available to over 18s and subject to status.


Bike parts & accessories

We only stock good quality known brands which are well designed and will perform to a high standard whether it’s a component in your bike’s drivetrain, or an item of cycle clothing. We are also happy to fit parts purchased elsewhere, especially parts we don’t carry or parts which are not available to us through our supplier network.


RETÜL & Body Geometry BIKE FIT

We use both Retül and Body Geometry brands, using state of the art hardware and software to ensure accurately measured adjustments are made to your bicycle to optimise the fit for you. The whole process is carried out by a fully trained and qualified specialist who is kept up to date with current best practice and current bike fitting protocols.


Cycle clothing

We stock quality bicycle clothing (as well as footwear and helmets) for both women and men from reputable brands like Assos and Specialized. This product offering is seasonal, so the new range for Spring/Summer is available around March and for Autumn/Winter around September.



We cater for all riders. We display bikes and equipment suitable for women and men, and our in store team includes female as well as male staff. We all ride bikes and we all have relevant knowledge and experience with much of the kit we sell.


Workshop servicing and repairs

Our  qualified technicians carry out servicing and repairs on site to almost any bike. It doesn’t matter if you bought the bike from Rock and Road or not. We can do the work to ensure it’s running as it should — nice and smooth. Our technicians also carry out all new bicycle builds and custom bike builds.

Servicing & Repairs

We are proud of the quality of servicing & repairs we offer at Rock & Road. Our service & repair work is carried out on site by experienced technicians who are qualified to relevant industry standards (Cytech Level 1 or higher), our Cytech qualified staff are listed here. Our policy of customer care is to keep your bicycle running sweetly so you’re happy. If you are not happy for some reason, please let us know. Equally, if you feel you have not received our usual high standard of service for any reason, please email Paul, the business owner directly: [email protected]

servicing and repairs